After walking for close to an hour today, my tummy settled for something I should have never gone back to. I had first tried Chipotle in New york and it is the God of all burritos. So when they opened the first Chipotle chain in London just this year January, I thought it would've been the same God.
Then to my utter dismay, nothing was the same. Okay except the interior was pretty similar and chill lax.
Never raise your expectations to the sky dear food lovers.
Chipotle is from the States and basically works as a fastfood healthy eating ahem carbs hub sort of thing. You can choose from either tacos, burritos or a bowl as your base and then rice goes in with meat of your choice from chicken,beef,lamb,pork before you choose from the additional array of ingredients such as vegetables, salsa sauce, creams, onions etc. Their workforce is similar to Subway which is a 'train force' whereby one person takes your order and heats up your base then passes it along to another member of staff who adds your meat and so on. Its fast, efficient and before you know it, you're at the cashier paying £6.90 for the eat-in burrito.
Wahla! Here is the burrito..
Yup its pretty much a normal burrito.
Thought I'll give an inside view...
It didn't come close to tasting anything like the ones in the States. It lacked flavour, intensity in the salsa sauce and the rice was way too dry. It didn't have that satisfactory feel but it did fill me up.
Its simple and attractive since its rather new in town. However I doubt customers will be going back for seconds.
Chipotle is Mexican but clearly should stay in the States. If you're going to franchise, do it right.
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114-116 Charing Cross Road, London, WC2H 0JR
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